A majority of sales executives and businesses (89%) consider social media platforms as one of the best ways to sell products and services and close deals. They believe that social media helps them to create around 45% more business opportunities in finding new customers, as compared to their competitors.
In the field of digital marketing, social media holds its own potential. It helps businesses of all sizes to get in touch with the consumers, inform them about their products and services, show latest offers and discounts, as well as provide support. The main reason behind businesses using social media platforms to sell and promote the products is because it is not an expensive way.
No social media platform charges any cost for organic reach, while still providing opportunities to engage people and turn them into customers. Of course, there are paid advertisements available to boost the sales and promote the brand, at a reasonable cost.
Almost everyone has access to the smartphone today. Every smartphone user is using some form of social media platform, like Facebook, Twitter, LinkedIn, and Instagram. So, the opportunity is there for every business to sell their products to these social media users.
But the competition is always there. How to engage the right audience? How to find the potential customers? How to turn followers into customers? These and many such questions arise in the mind of digital marketers and businesses today. In this article, we have answered these questions. Following are some very useful tips on how to market and a product on social media.
1. Promote your latest offers and discounts
Whenever you launch latest offers, discounts, or promotional code for your products, show these to everyone. Many businesses just show it on websites or mail the existing customers. This is not enough. You have to promote things on social media as well.
For example, if you are providing WordPress hosting at 30% off for a certain time, then create attractive graphics for the same and share it across all your social media handles. It can help you in reaching more people and turn them into customers.
You can also form some marketing ideas on how to showcase things on social media for a high conversion rate. Utilize occasions and festivals to launch promo codes for your audience on social media.
2. Run ad campaigns on social media
One of the most effective ways to market your products and services on social media is through advertising. The organic reach is great when you want to reach a limited audience, but if you want to accelerate the marketing and sales of your offerings, the ads should be used.
If you run the ad campaigns the right way, you can get a lot of new customers with even a low budget. The main reason to use social media advertising is because the organic reach on every platform is limited. Moreover, many businesses have a small number of followers. With ads, you can target the audience who are interested in buying your offerings.
3. Run social media contests to drive engagement
When talking about promoting a product without showing it as an advertisement, the contests work the best. What you need to do is to conduct some contests on a regular basis, like once a week or month. You can also do it on certain occasions like Christmas, Black Friday, etc.
You might be active on social media and sharing regular content, but not all your posts drive high engagement and help you market your products. By running contests, you can grow your reach on social media and market your offerings.
For example, you can organize an easy contest by asking some quiz questions. You can select the winners randomly or depending on the answers. The winners will get some of your product or any vouchers. While organizing the contest, you have to ensure that every image that is being shared has your brand logo and your products. More and more people will participate and share things on their timeline. This will be great for your product marketing.
4. Share testimonials of customers on social media to build trust
Testimonials help businesses to build trust among the visitors. That is the reason every website shows customer testimonials on the homepage itself. Today every business claims to be the best in the industry. People should know whom to trust. When they see that other customers are happy with the product or service bought from you, they are more likely to consider a purchase from you.
Hence, you should share customer feedback and testimonials on your social media. Whenever a customer shares some positive feedback about your products, post the screenshot or customer’s exact words on social media. Also, tag that customer if you can find him there. When you tag someone, other people can become sure that it is a genuine testimonial.
5. Create a relevant group
Social media platforms like Facebook and LinkedIn allow you to create groups where you can add the right people and form a community. In this group, you can promote your offerings and reach the right people. The best thing about groups is that the reach of your posts will be higher compared to the official pages.
6. Collaborate with bloggers and influencers
Another great way to market your product on social media is through bloggers and influencers in your niche. They already have a relevant audience and you can use them to promote your products. For example, if you have a cybersecurity product for laptops, you can get in touch with tech bloggers and ask them to promote your product.
Handing over to you:
These are a few of the best tried and tested ways to promote your products and services on social media. Make use of the social media advertising, share offers and discounts with your followers, create a relevant group, run contests, and get in touch with niche bloggers.
We hope these tips will help you to successfully market your products on social media and get new customers.
If you know of more tips, let us know using the comments section below.